{"id":710,"date":"2015-04-30T23:47:39","date_gmt":"2015-04-30T23:47:39","guid":{"rendered":"http:\/\/daniepstein.com\/daniepstein\/?p=710"},"modified":"2015-04-30T23:49:03","modified_gmt":"2015-04-30T23:49:03","slug":"a-wee-dram-of-controversy","status":"publish","type":"post","link":"https:\/\/daniepstein.com\/daniepstein\/a-wee-dram-of-controversy\/","title":{"rendered":"A wee dram of controversy"},"content":{"rendered":"

It’s not every day a client of mine hits\u00a0the headlines<\/a>, but this happened to Lehman\u00a0Brothers<\/a> whiskey, who had approached me to design their bottles.<\/p>\n

I’m always up for a challenge, and had a stab at something just to get the ball rolling.<\/p>\n

\"whiskey<\/a><\/p>\n

OK, it was nothing exciting, but the client had asked for something quiet and understated, and had provided the layout for the label.<\/p>\n

The customer, of course, is always right, but in my usual forthright manner I told them that the whole thing looked really boring.<\/p>\n

“You need to bold,” I said. “Wild. Shouty. And classy. All at the same time.”<\/p>\n

After these deep and ponderous words, I held my breath until the client said cautiously: “Let me see what you have in mind.”<\/p>\n

Thus was born a range of whisky bottles that are already gathering\u00a0their own legend.<\/p>\n

\"Ashes<\/a>

Ashes of Disaster<\/p><\/div>\n

\"Evergreen\"<\/a>

Evergreen<\/p><\/div>\n

\"Snapfire\"<\/a>

Snapfire<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

It’s not every day a client of mine hits\u00a0the headlines, but this happened to Lehman\u00a0Brothers whiskey, who had approached me to design their bottles. I’m always up for a challenge, and had a stab at something just to get the … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","jetpack_publicize_message":""},"categories":[4],"tags":[13,12],"jetpack_featured_media_url":"","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p2UnW3-bs","jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/posts\/710"}],"collection":[{"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/comments?post=710"}],"version-history":[{"count":2,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/posts\/710\/revisions"}],"predecessor-version":[{"id":717,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/posts\/710\/revisions\/717"}],"wp:attachment":[{"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/media?parent=710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/categories?post=710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/daniepstein.com\/daniepstein\/wp-json\/wp\/v2\/tags?post=710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}