One of the most empowering facets of CG and the one-man-studio like me is that it allows clients to explore areas they would have never considered before.
A client recently approached me do help out with designing his wood-fired artisan pizzeria. It’s early days yet, and saving money is crucial for him. So we hashed out some ideas, and I lurched back into my cave to see what would appear.
Since I was able to show him exactly what I was thinking of, this allowed him to make some rapid decisions and save a huge amount of money over what he had originally budgeted.
The result which you see above took me all of one day to do. You can just imagine what an interior designer would charge for such a job, how long it would take to deliver and how much it would cost to have a place like this outfitted professionally.
Instead the client is simply waving around my renders to a carpenter, builder and a builder’s merchant and watching his vision coalesce into perfectly baked slices of Italian heaven. All by himself.